- Las Vegas Sands will give community organizations that empower diverse groups $400,000 in donations to combat systemic racism.
- Through the donation, the company aims to achieve education and mentorship and advance social justice work.
- The “race-related events” of 2020, including the death of George Floyd, moved the company to donate the money.
- Nevada partners will receive the highest amount, $250,000, from Sands.
As an effort to combat systemic racism, Las Vegas Sands Corp. will donate $400,000 to community organizations that empower diverse groups.
A company news release revealed that the donations have two priorities. The first is education and mentorship to aid the empowerment of youths and workers. The second one is advancing social justice work through advocacy and awareness.
The effort comes from this year’s “race-related events,” which made the effect of systemic racism a center of discussions, said senior vice president of global communications and corporate affairs at Las Vegas Sands Ron Reese.
In May, a white Minneapolis police officer killed a black man, George Floyd. A bystander posted a video of the incident on the Internet, which spread like wildfire. Before long, Las Vegas and the world experienced Black Lives Matter protests against racism and police brutality.
“We’ve taken measured steps to listen to the needs and viewpoints of our team members and met with key leaders of organizations that empower diverse groups to better understand how we can help advance their initiatives and provide solutions,” said Reese.
Las Vegas Sands’ community engagement and charitable giving program, Sands Cares, will be responsible for distributing the funds.
The organizations that will receive the money include Nevada Partners, the Urban Chamber of Commerce Las Vegas, the Las Vegas Urban League, 100 Black Men Las Vegas, National Coalition of 100 Black Women, Inc. Las Vegas, Hope for Prisoners, and Mastering Mindsets Las Vegas.
The highest donation will go to Nevada Partners. The organization will receive $250,000. The funds will address education and youth development in the West Las Vegas Promise Neighborhood. Nevada Partners will spend the money on literacy programs, youth camps, mentoring programs, and a Youth Empowerment Center, which will present technology and arts opportunities for youth education.
In the release, executive director of Nevada Partners Kenadie Cobbin-Richardson said 2020 “marked a moment in time when people” have chosen to “show greater support for these long-standing and sometimes ignored issues.”
100 Black Men Las Vegas will get $100,000 from Sands. Some of the funds will support the organization’s COVID-19 Community PPE program, which provides residents with masks, sanitizers, and gloves.
Part of the donation will also go toward CrossRoads Mentoring and Life Skills program, Pathways to Public Service program, and KCEP Teen Talk public radio talk show.
In the release, the president and chief executive of 100 Black Men Las Vegas, Gentry Richardson, said the donation from Sands will exponentially impact the organization’s programs. He gave an example of the organization being able to “more than double the number of youth mentored, and expand our reach to different age groups through the CrossRoads program.”