- Australian-based gaming machines maker Aristocrat Thursday disclosed that it had entered into a partnership with the Raiders.
- The deal includes signage throughout the 65,000-capacity Allegiant Stadium, including in-stadium and in-game branding.
- Aristocrat also acquired 100-level tickets and field access passes at the stadium for customers who want to get an up-close experience when the Raiders are playing.
- The presidents of both the Raiders and Aristocrat are happy with the deal, with one of them describing it as a symbiotic relationship.
The Raiders and Aristocrat Technologies Inc. stroke a partnership agreement that includes Allegiant Stadium, the new home for the Silver and Black.
On Thursday, Australian-based maker of gaming machines Aristocrat announced its official partnership with the Raiders and Allegiant Stadium. The agreement includes signage throughout the 65,000-seat facility, including in-stadium and in-game branding and naming rights to the Owners East Club.
The deal includes the Aristocrat Club at Allegiant Stadium, an exclusive space with a full-service high-end bar, deluxe lounge, and updated stadium seating for viewing of games. The club spans between the 20-yard lines on the stadium’s one side.
Aristocrat also acquired 100-level tickets and field access passes at the stadium, which it can use for customers who want to get an up-close experience when the Raiders are playing.
The Australian company, which has a growing presence in Southern Nevada, will also serve as the presenting sponsor of the Silver and Black’s 50/50 Raffle.
In a statement, Raiders President Marc Badain said the team was excited to welcome Aristocrat as their newest partner. He added that the “innovative technology and commitment” of Aristocrat makes it the perfect match for the Raiders “in giving back to the community.”
While the deal isn’t in the works currently, it opens the door for a Raiders-branded slot machine through the gaming machine manufacturer.
Aristocrats Americas president Hector Fernandez said the company was always looking for opportunities to invite people to play their games. He said they do not have plans for the Raiders-themed lot machine yet. However, he added that they will “evaluate what makes sense.”
NFL spokesman Brian McCarthy said no regulation can prohibit a Raiders-branded slot machine.
While Aristocrat has suites at different event venues, such as T-Mobile Arena for Golden Knights games, the partnership marks the first for the company.
Fernandez said the deal is like a symbiotic relationship, where the demographic of Raiders’ fans are complementary to what the company does every day.
He said the company will use the stadium to present new products to its customers and host other special events at the high-end event space. He added that Aristocrats will bring slot machines in demo mode during non-NFL games to showcase new products.
With Las Vegas hosting the annual Global Gaming Expo, a function that draws about 25,000 guests, Fernandez feels Allegiant Stadium will play a key role in their expo planning going forward.
The executive also said that instead of hiring a restaurant or a bar, the Raiders will allow the company to host a great evening party at the stadium and “put slot machines on the 50-yard line.”