The recent official sale of the Hard Rock Cafe Las Vegas to Virgin Hotels came as a surprise to visitors and punters who had enjoyed the venue’s goodies. The demolition of the cafe began Monday afternoon and is estimated to take around 2 weeks. It’s one of the first steps of the Las Vegas Hard Rock Hotel’s transformation to Virgin Hotels Las Vegas. The resort-casino will close its doors Feb. 3 for renovations, and is set to reopen in the fall of 2020.
Virgin Hotels will start revamping the property soon. The renovation move shows why the new owner bought the Hard Rock Hotel and hint at the possible changes to expect here. The hotel’s popular music venue, the Joint, will remain, but will most probably be renamed and upgraded.
Hard Rock Cafe Las Vegas: The Purchase
Situated on Paradise and Harmon Avenue’s corner, the Las Vegas Hard Rock Hotel & Casino was launched in 1995.
Interestingly, Hard Rock Cafe Las Vegas has an even longer history than the hotel. It first opened in 1990 and became a popular place to eat for tourists visiting from around the country. Unfortunately, it was forced to shut down at the same time as the Hard Rock hotel.
At that time, the current Hard Rock International owner, the Seminole Tribe, wasn’t linked to the gambling business. Instead, Brookfield Asset Management ran the establishment.
Over the years, the Hard Rock Cafe Las Vegas has battled to raise revenue, partly because of its undesirable location off the Strip. However, new, fashionable venues dealt the greatest blow to Hard Rock’s revenue generation, forcing its owners to sell it.
As a new investor in the casino-hotel industry, the Virgin Hotels soon acquired the property, seeking to establish its portfolio.
The Virgin Hotels had initially reported that it would close down the destination for four months to allow for the makeover, but it adjusted the period to eight months. The anticipated beginning of the closure is in February 2020.
Hard Rock Cafe Las Vegas: The Demolition Confirmed
For three years, the public has not accessed Las Vegas’ Hard Rock Café. With its official demolition now confirmed, the restaurant will soon be no more.
It is quite interesting that the restaurant is older than the hotel. The restaurant’s launch first happened in 1990. Although it once became a famous eatery among local tourists, its shutdown happened concurrently with that of the Hard Rock Hotel.
Earlier this year, the gigantic 82-foot-tall neon guitar that was located at the front of the restaurant was moved to the Neon Museum.
The closure of the Hard Rock Café may be saddening to its fans, but, probably, they’ll get another spot to replace it.
What Can Virgin Hotel Offer?
The Virgin Hotels Las Vegas will open with 1,504 rooms, a newly designed 60,000-square-foot casino, 5 acres of outside space and pools, outdoor events and more than 130,000-square-feet of event and meeting space. Pizza Forte, Nobu and MB Steak will stay, with a new slate of food and beverage options being announced later this year.
The entrance of the Virgin Hotel into the casino-hotel business gives industry consumers every reason to be excited. Well-known for its affluence, the company is probably going to use great resources to open and establish a grandiose hotel-casino that Las Vegas hasn’t seen before.
Virgin has been recently partnering with the hotel industry’s more experienced companies to aid in the renovation.
Although the location makes it hard to face the stiff competition that exists in Las Vegas, the café’s design director claims the new establishment will offer something unique. Hopefully, the restaurant will be better than the Hard Rock Hotel.