Circa upping the ante for sportsbooks

  • Circa claims it’s opening the largest sportsbook the world has ever seen come next Wednesday.
  • The stadium-style venue will sit 1,000 bettors and feature a 78-million-pixel HD screen and a dedicated broadcast studio.
  • Industry observers expect other properties to begin investing more in their sportsbooks in response to Circa’s move.
  • If Circa’s claims are true, then the company will replace Westgate Resorts’ sportsbook, a venue that has held the top spot for a long time.

Next Wednesday, Circa will unveil the largest sportsbook in the world, the company claims.

Circa sportsbook director Matt Metcalf describes the stadium-style venue as a “one-of-a-kind experience.” The 1,000-capacity venue features single-seat cushioned chairs facing a 78-million-pixel HD screen and a dedicated broadcast studio with real-time, in-depth analyses.

Industry observers say the chic new offering will pressurize other properties to invest in their sportsbooks, although much of the revenue from this channel comes from online bets.

Representatives for MGM Resorts International, Caesars Entertainment Inc., Wynn Resorts Ltd., Boyd Gaming Corp., Las Vegas Sands Corp., and Station Casinos did not comment or respond to a request to comment on how they plan to respond to the move by Circa.

However, public company documents reveal that casino operators have been increasing their focus on sports betting offerings.

In September, Caesars Entertainment announced that it had sealed a deal to buy sports betting operator William Hill for $3.7 billion. Also, MGM rebranded its sportsbooks to be under BetMGM this year. Other companies that have improved their sports betting offerings include Wynn Resorts, Station Casinos, and Boyd Gaming.

Metcalf says Circa has created a “mecca” for sports bettors.

Sports betting has been expanding across the US, with handle sizes going up. Last year, Clark County’s total handle of sportsbooks was $299,225,000, a figure that is at least six times the one the county made five years earlier, the Nevada Gaming Control Board said.

image of circa resort and casino in las vegas

No doubt, Circa’s opening will affect other retail sportsbooks in the Las Vegas market, said Westgate Resorts sportsbook vice president Jay Kornegay. He said that the city has always been implementing new and improved technology in its history and will continue doing so.

Kornegay added that Westgate upgraded its screens during the shutdown and is looking to do more upgrades soon.

In June, Derek Stevens, Circa’s owner, told the Las Vegas Review-Journal that the property’s sportsbook would be the largest in terms of cubic feet.

Westgate has had the world’s largest sportsbook for a long time, a venue measuring 30,000-square-foot and holding 2,019 guests. Kornegay said there was no problem with the rivalry it is facing from downtown’s newest attraction.

“I’ve been here for 30 years, and whenever we have a new property or an exciting new venue, everybody in Vegas benefits,” he said. “We think we can coexist (with Circa). We have a good relationship with the team down there, and we welcome them… As far as the sports world goes, it’s still an underserved market.”

In an email, Metcalf said the new attraction indicates that “the demand for the Las Vegas-style sportsbook experience will always be there.”

I'm Adam Shaw, Senior Editor and one of the first members at VegasSlots. I'm a massive football sports fan but also love casinos and occasional trips to Las Vegas. Gaming runs in the family

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