Relax Gaming, an online casino games supplier, announced on July 8th, 2019, that it had penned another high-profile deal through a statement released.
Under the terms of the last deals signed by the supplier, the in-house content owned by Relax Gaming and that of its partners will go live with the French operator’s Betclic Everest Group’s online gambling brands and will also include the operator’s flagship operation Betclic.
The release today comes in the wake of Relax Gaming coming from another content deal signed with Interwetten, an Austrian online gaming and betting operator.
Under the terms of the deal with Betclic, the supplier will provide the operator and its brands the in-house content that comprises of online slots with titles like Temple Tumble and Caveman Bob. The terms also require that the supplier grants access to content developed by some of its third-party partners which is made available through the supplier’s Silver Bullet and Powered by programs.
Relax Gaming has been in the market since 2010 and has been known to develop and supply content and one of the ambitions the supplier has had is to simplify B2B content delivery in accordance to the latest iGaming environment. Once a B2B client has partnered with the supplier, the clients will be granted access to the supplier’s titles and still, with it, there will be more than 570 games provided that come from the supplier’s partners.
For the third-party content, its availability will be made through Relax Silver Bullet which is a commercial program tailored for the supplier’s represented partners and will also be made available through the Powered by program which is another commercial program tailored for the supplier’s independent partners.
Through the years of existence, Relax Gaming has been making inroads and making its presence felt in most of the regulated markets and to date, the supplier has held licenses from Alderney, Denmark, UK and Malta regulators.
Enhancing the scope of distribution
The latest deal with Betclic is another deal in the making and on the supplier’s part, Daniel Eskola, Relax Gaming CEO, welcomed the move stating that it would enable them to add value to its host of partners. In his speech, he hailed the operator as one with a
‘reputation of providing players in regulated markets with engaging and diverse experiences.’
He also said that the move was one that met their strategic goal which was to enhance the scope of their distribution.
On the operator’s part, Betclic’s Everest Group Casino Games specialist, Francois Drogon, was pleased with the move describing Relax Gaming as a supplier that has built ‘excellent reputation’ from the high-quality content it has provided in the gaming industry.
Betclic recent deals
Betclic has also been active in the gaming scene with Relax Gaming deal being the third one they have made in a span of weeks. Last month, the operator struck a deal with Red Rake Gaming that would enable additions on its library of content and in turn, would help the supplier to gain a market share in the regulated markets with Portugal in the picture.
Last week, the operator also penned a deal with Nolimit City which would enable them to gain access to the casino games the supplier offers and eventually go live with them.