Red Rake Gaming, an online casino content developer and supplier, announced on Tuesday, July 16th, 2019, that they had penned down another major deal that would see them deliver on their strategy which is to gain more foothold across multiple markets and have as many operators who will have their games go live.
The new deal signed will see the supplier’s content go live across Aspire Global’s network.
Aspire Global has been a leading iGaming solutions provider and under the new deal agreement, its clientele will now have full access to the online slots among other games that Red Rake Gaming boasts which will also see the latest releases like Tiger & Dragon, The Adventures of Alibaba, Super12Stars and Knights being accessed.
Super12Stars has since the beginning of the year become the supplier’s highest-grossing title.
Red Rake deals
The recent months have seen Red Rake Gaming on a run of closing major deals to gain market share for its product across some of the lucrative markets in Europe. Portugal has been one of the key focus on their strategy where the supplier has since made deals with locally licensed operators like Bet.pt, Betclic, and Casino Portugal.
The start of this year saw the supplier granted an operating license by the Malta Gaming Authority which was a big step in its strategy of gaining more foothold. The supplier went a step further to open an office in Malta where some of its operations are now relocated there.
Welcoming the move, Red Rake Gaming Malta’s Managing Director, Nick Barr, stated that the latest deal would see the supplier grow its market share even more on the same markets they have been in operation.
He praised the provider for the strides it had made over the years in ensuring the dominance of the online gambling space through its platform that he termed as ‘robust, scalable and multi-functional.’
On Aspire Global’s part, its sales Vice President, Jov Spiero, welcomed the move stating that they looked forward for greater opportunities to further growth in the future with the ‘high-quality slots and games’ from the supplier’s gaming portfolio.
Aspire Global, GMS deal
Just like Red Rake Gaming, Aspire Global has been on the road with the provider sealing a $13.1 Million deal last month that would see them purchase Pariplay owners, GMS Entertainment Limited. Pariplay is an aggregation platform that has games from different top gaming vendors and merges them to form an easy-to-use platform.
The deal is yet to receive the regulatory approval with the third quarter of the year projected as the time the deal will be finalized. The deal, according to Aspire Global, would be able to strengthen the provider’s position in the gambling market from its content external sales.
Aspire Global CEO, Tsachi Maimon, said that the deal with Pariplay would see them gain more control over a ‘crucial part of the iGaming value chain’ and more to that, the CEO said that the deal would help the broadening of their content portfolio, cut costs and would open up a channel where they would sell their proprietary games outside the company’s network.