Pragmatic Play, online gambling software provider, announced yesterday July 8th, 2019, that it had signed a multi-product content distribution deal with SoftSwiss, a casino software solutions provider. The deal is seen as one that will expand Pragmatic Play’s presence and its newly launched products and flagship popularity is expected to be boosted.
Under the terms of the deal, the partners to SoftSwiss, who comprise of some of the top online gambling operators, will have access to live casino products under Pragmatic Play bracket and still have access to the newly launched Bingo product the provider boasts.
Pragmatic Play has been known for some live casino products which have been mobile-friendly to the users who get to come across one of the best most-engaging live casino experience. Still, on its arsenal, the provider has also offered some casino table games like baccarat, blackjack and roulette. Its live casino studio has featured 4k camera technology and the professional dealers have handled the casino action.
SoftSwiss has gone ahead to make an agreement over the Bingo Product Pragmatic Play recently launched and introduced at ICE 2019 which has featured several variants of the casino classic.
Welcoming the deal with SoftSwiss, Yossi Barzely, Pragmatic Play Chief Business Development Officer, termed the move as ‘considerable success’ and in his speech, He quoted
“The company is delighted to be able to sign another partnership that will further grow our presence in this vertical.”
He described the deal as a ‘fantastic opportunity’ which would see the company’s Bingo product expand and gain a reasonable customer base in the sector that he termed as ‘dynamic.’
On SoftSwiss part, Ivan Montik, the company’s CEO, welcomed the deal and cited the company’s live casino products and the bingo products would fit their criteria which was to add ‘cutting edge, game-changing content.’
Pragmatic Play deals
The deal between SoftSwiss and Pragmatic Play which would see the operator gaining an improved market share of its live casino product comes in the wake of the company announcing it had reached a deal with online gambling operators 1xBet and Interwetten that would see them become among the first operators in the sector to go live with the company’s newly crafted live casino games.
The deal with Interwetten, Austrian online gaming and betting operator, would see Pragmatic Play newest live casino games going live with the operator and the company would also hope it’s market share in the German-speaking markets would expand.
The 1xBet still announced in May would see the newest live casino games being offered by the operator who boasts a huge international following which was positive to the company’s ambitions.
Pragmatic Play boasts of games that for a long time have allowed easy and fast pacing of bets, provided high-quality themes, sounds and graphics, provided player’s bet history on their products and provided comprehensive game statistics which has gone well with their live casino products. In their products, the company states that it creates, ‘the thrill of the land-based atmosphere with all the advantages of online play.’