PokerStars keeping an eye on the newly regulated Swiss market

The Stars Group online gambling brand PokerStars is eyeing a move to gain its entry in the newly regulated Swiss market that was launched on July 1, 2019. The new regulations that took effect have given a leeway for the first time to the 21 land-based casinos to offer online casino games and online sports betting.

The new Money Gambling Act was introduced on January 1, 2019, but has taken till Monday, July 1, 2019, to take effect. This would see the regulatory body, Eidgennossische Spielbankenkommission (ESBK), ask the ISPs (Internet Service Providers) to cut any access to an oversees website or any access to a casino that has not been authorized according to the new laws.

The new laws only authorize the local land-based casinos to offer the online operations and for any foreign iGaming site that would like to offer their operations to the Swiss residents, they would have to partner with any of the 21 brick-and-mortar establishments.

In a case where a foreign operator does not form a partnership, the Swiss regulatory body would have the right to blacklist their domain and block further operations.

PokerStars has not partnered

For PokerStars, there has not been any partnership reported from their side with any of the 21 land-based casinos but as it stands, the brand has shown its intentions in forging a partnership as it looks to gain its share in the newly regulated Swiss market.

‘We are currently executing plans to ensure PokerStars will continue to be the market leader in the Swiss poker market.’ A company spokesman stated.

This would mean a partnership is in the offing as it is the only way the brand can gain entry.

A new dawn

July 1, 2019, saw a new dawn in Switzerland as the day marked the official start of online gambling under the new laws. As of 1st July, there were four land-based casinos authorized by the regulatory body to offer online gambling services through casinos and sports betting. The four casinos were Casino Pfaffikon, Grand Casino Baden, Grand Casino Luzern and Casino Davos.

Grand Casino Baden, as it stands, has a competitive edge as compared to the others with reasons pointing to the brand it operates. The brand has a customer base of over 15,000 people and has been offering free-to-play casino for some time.

Grand Casino Baden
© Grand Casino Baden 

The new dawn has seen several reputable game providers partner with some of the casinos in ensuring their services are offered to the people. 

The past few weeks have seen Evolution Gaming known for Live Gaming solutions partner with Grand Casino Baden, Playtech will be powering Casino Pfaffikon in launching its online platform, iSoftBet has also made its entry in the market and is expected to provide some of its popular slots and Gaming Aggregation Platform which has over 3,000 titles from over 40 content providers they have partnered with.

PokerStars had earlier this year stopped the provision of online gambling services in the Swiss market so as to comply with the new laws that were expected. However, their online poker product was still active in the local Swiss gaming space but as of July 1, 2019, the brand would not offer the service further till a partnership is forged.

I'm Adam Shaw, Senior Editor and one of the first members at VegasSlots. I'm a massive football sports fan but also love casinos and occasional trips to Las Vegas. Gaming runs in the family

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