Red Rake Gaming, an online content supplier, has signed a partnership with Fonbet, online gaming operator, which will see the supplier make inroads across the Ukraine market by providing some of its titles. This move comes in the wake of Red Rake Gaming intention to expand geographically with its content being on-demand especially in the CIS region where Fonbet has operated for more than 20 years. It is in this region that Fonbet has established itself as a leader in the provision of online gaming and gone a step further in offering sports betting services.
Some of Red Rake Gaming top-performing titles include; The Travels of Marco, Tiger & Dragon and Knights. The list contains some of the latest releases and the deal signed will see Fonbet going live with some of the titles to complement what they already offer in Ukraine. Another title that will be expected by the Ukraine players will be Super12Stars, the highest-grossing game of 2019. The game has included several features that have seen the game attract more traffic.
Welcoming the deal through a statement issued, Fonbet stated,
‘We are excited to offer Red Rake’s excellent content to our platform. Without a doubt, Red Rake’s content will prove to be popular with our players.’
On the milestone achieved, Red Rake Gaming attributed to the supplier ‘constantly pushing the boundaries when it comes to game development.’ The supplier also attributed the slots they provide to matching the market trends and while releasing them, they would take into account several aspects like operator analysis, player personality, demographics and mathematics.
Welcoming the deal, Red Rake Gaming’s Malta operations Managing Director, Nick Barr, expressed his delight with the deal coming to fruition and would look forward to the two companies having a collaboration that would be lasting and fruitful.
Red Rake Gaming inroads
Red Rake Gaming latest move to expand its market to Ukraine comes in the wake of the company’s strategy to expand its market geographically. This year, the Red Rake Gaming went a notch higher with Malta Gaming Authority licensing the supplier which enabled the supplier to gain entry to many jurisdictions that the license covers to provide its content.
The supplier has also made inroads into the Portuguese market where they have forged a partnership with Bet.pt. The supplier has gone a step further in cementing its position in the Portuguese market by partnering with Betclic, French gambling group that also has its operations in Portugal.
Red Rake Gaming has also partnered with Stoiximan, A Greek company, which through Red Rake’s content provision will help the supplier gain more market share in Romania, Greek and Portugal.
Another deal that has been signed with Novibet will see Red Rake Gaming extend its roots across UK gambling markets and Greece gambling markets.
Red Rake Gaming effect has also been felt in Russia and they will look to extend its influence even further. In Russia, fonbet.ru has been locally licensed and it took the top spots in sports betting in the country with more than 91 million visitations over the year. A fun fact to note is that during the 2018 World Cup, Fonbet was Russia’s top-spending TV advertiser.